Best Practice Report

Creating Value Proposition Variations For Marketing Execution

September 5th, 2018
Barry Vasudevan, VP, Principal Analyst
Barry Vasudevan VP, Principal Analyst

Summary

Personalized messaging and digital execution require a strong value proposition. A persona-based value proposition captures buyers’ attention and entices them to seek engagement. Portfolio marketers must create versions of the value proposition that emphasize key components and align with different marketing tactics. The organization increases its odds of engaging various personas by adapting the value proposition to a variety of tactics suited to different persona preferences. In this report, we describe how portfolio marketers can create variations of the value proposition for use in marketing tactics.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.