How To Report

Creativity Is The Hidden Key For Innovation

How To Enable Creativity To Drive Sustainable Innovation

 and  three contributors
Sep 25, 2024

Summary

Creativity is the precursor to innovation. While innovation emphasizes the act of implementation, creativity focuses on the mental process of exploring a problem or customer need and coming up with new ways to solve it. Implementing an unconventional solution can create a competitive advantage, as it provides a approach that is differentiated from existing solutions. Hence, innovation leaders consider creativity to be highly desirable. This report outlines how company leaders can both unlock and sustain creativity to drive competitive differentiation through innovation.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.