Summary
Creativity is the precursor to innovation. While innovation emphasizes the act of implementation, creativity focuses on the mental process of exploring a problem or customer need and coming up with new ways to solve it. Implementing an unconventional solution can create a competitive advantage, as it provides a approach that is differentiated from existing solutions. Hence, innovation leaders consider creativity to be highly desirable. This report outlines how company leaders can both unlock and sustain creativity to drive competitive differentiation through innovation.
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