Maturity Assessment

Creativity Readiness Maturity Assessment

Build Your Creativity Mindset, Practices, And Conditions For A Low-Cost, High-Impact Shift To Future Fitness

May 25th, 2022
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
With contributors:
Matthew Guarini , Rebecca Rose , Rachel Kwon , Michael Kearney , Ian McPherson

Summary

Creative companies outperform, and creativity is becoming an important way to differentiate your products, experiences, and brand. This happens when you embrace creativity as an operating principle for all employees and teams, not as an attribute of the special few. To start your creative journey, assess your organization’s creativity mindset, conditions, and practices to see where you currently stand and next steps to tap this growth catalyst.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.