Maturity Assessment

Creativity Readiness Maturity Assessment

Build Your Creativity Mindset, Practices, And Conditions For A Low-Cost, High-Impact Shift To Future Fitness

May 25th, 2022
With contributors:
Matthew Guarini , Rebecca Rose , Rachel Kwon , Michael Kearney , Ian McPherson


Creative companies outperform, and creativity is becoming an important way to differentiate your products, experiences, and brand. This happens when you embrace creativity as an operating principle for all employees and teams, not as an attribute of the special few. To start your creative journey, assess your organization’s creativity mindset, conditions, and practices to see where you currently stand and next steps to tap this growth catalyst.

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