Best Practice Report

Crossover Tactics for Demand Generation Leverage

January 1st, 2018


Increase the impact of demand generation efforts by leveraging reputation and sales enablement tactics. Crossover tactics requires collaboration, transparency and the ability to measure results across marketing functions. The Campaign Framework can be used to identify, execute and measure crossover tactics that support multiple program families.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.