Summary
Customer 360 refers to the concept of having a comprehensive, holistic view of a customer's interactions and experiences across all touchpoints. Customer 360 is achieved through the use of various data sources and technologies that help businesses collect, analyze, and utilize customer data to deliver tailored experiences and improve customer satisfaction. Use this tool to determine which data sources are crucial to include based on six criteria: accessibility, relevance, quality, compliance, data matching, and timeliness. The results will help you prioritize business outcomes and focus on the use case, rather than getting sidetracked by data consolidation complexities.
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