Summary
Moving past early-stage mobile app experimentation to create industrial-strength application development and delivery capability requires new skills, new technology, and additional resources. Business leaders are supportive of the move to industrialize these new customer-centric capabilities, and providing some incremental resources. But the drag of maintaining the existing application portfolio often holds back progress. In short, rationalizing the app portfolio has become both a business opportunity and competitive threat that AD&D leaders can no longer ignore. This research explains how to shift the urgency and purpose of traditional application rationalization programs.
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