Summary
Organizations are embracing customer experience for IT (CX4IT) practices to enhance stakeholder engagement and operational efficiency. Research-based persona development, feedback integration, and governance are at the forefront of these efforts. Generative AI and AI for IT operations (AIOps) are delivering significant benefits by improving employee workflows and customer experience. This report explores key findings from Forrester’s Q4 Tech Pulse Survey, 2024. Tech executives can use this report to see how their organization compares to others and gain insights into CX4IT practices.
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