Customer: High Performance Starts With Understanding Your Customer

Use Your Knowledge Of The Customer To Design Your IT Operating Model
August 2nd, 2021
With Contributors:
TJ Keitt
Audrey Hecht
and Emily Stutzman


Forrester’s IT operating model framework guides tech execs to focus on their dual markets: internal stakeholders and external customers.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.