Summary
Customer experience (CX) leaders must build a unified approach to prioritizing the customer journeys that matter most. To prioritize which journeys to work on, CX leaders should first rate each journey’s impact, then its feasibility, and use the prioritization output to build a portfolio of journey work. The Customer Journey Prioritization Tool helps CX leaders prioritize up to 10 customer journeys, using criteria that match their journey-centricity maturity.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.