Customer Marketing Connects The Dots For Customer-Obsessed Companies

Customer marketers are responsible for developing loyalty within the customer base, activating the voice of the customer, creating conditions for robust customer advocacy, and supporting expansion in existing accounts. Working closely with a range of marketing, sales, and product functions, they have ample opportunity to align the organization around the postsale experience and guide evolution toward becoming customer obsessed. This report identifies specific areas of focus and recommends actions to ensure the customer marketing function is optimized to help the company achieve growth, retention, employee engagement, and other benefits of customer obsession.