Customer Mentorship Programs: Benefits And Structure

January 1st, 2018

Summary

B2B customers — and, by extension, the organizations that sell to them — can benefit from the expertise of customers who have preceded them in the customer journey. With customer mentorship programs, companies can facilitate opportunities for new customers to formally connect with existing customers so that they can gain value sooner. In this report, we outline the foundations of implementing a successful customer mentorship program.

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