Best Practice Report

Customer Mentorship Programs: Benefits And Structure

January 1st, 2018


B2B customers — and, by extension, the organizations that sell to them — can benefit from the expertise of customers who have preceded them in the customer journey. With customer mentorship programs, companies can facilitate opportunities for new customers to formally connect with existing customers so that they can gain value sooner. In this report, we outline the foundations of implementing a successful customer mentorship program.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.