Customer Obsession Explained

Your Guide To Understanding Customer Obsession And Why It Matters To Your Business
May 3rd, 2021
With Contributors:
Lexie Lawhon
and Rachel Birrell


This report defines customer obsession and how to use it to create a strategy that will make your business thrive.

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This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.