Best Practice Report

Customer Relationship Nurture: Segmentation and Data

January 1st, 2018


Supporting and engaging customers after a sale requires an approach similar to what marketers have created to nurture leads, albeit with different goals. Customer relationship nurture strategies focus on helping customers get the most out of their investment and become advocates for the brand. Use a consistent framework to determine the right approach and message structure for nurturing different types of accounts and customer roles.

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