How To Report

Customizing The B2B Marketing Value Model

January 22nd, 2021

Summary

Key stakeholders struggle to recognize or understand the value marketing delivers to a business . Marketing leaders should customize the model to communicate marketing’s value in the manner that resonates best with their internal stakeholders. The B2B Marketing Value Model helps marketing leaders develop a holistic view of marketing’s value and align the discussion to relevant audiences (see Introducing The B2B Marketing Value Model). In this report, we provide a three-step process for implementing and operationalizing a more comprehensive view of marketing’s value.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.