Template

CX Activity Maps

Document CX Activities Across Your Organization To Spur Alignment

January 24th, 2024
Su Doyle, Senior Analyst
Su Doyle Senior Analyst
AJ Joplin, Senior Analyst
AJ Joplin Senior Analyst
With contributors:
Rick Parrish , Judy Weader , Rebecca Rose , Emanuella Santos , Shayna Neuburg

Summary

Organizations often conduct customer experience (CX) activities across business lines, regions, and functions. This can result in coverage gaps and duplicative efforts. This set of maps will help you identify and document recommended CX activities across the enterprise, based on your organizational objectives, so you can focus and align CX efforts.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.