Trends Report

CX And UX Align At VMware Through A Shared Vision, Overlapping Approaches, And Defined Roles

November 5th, 2020
With contributors:
David Truog , Amanda Chen


Experience design professionals should read this case study to understand the benefits of effective partnership between customer experience (CX) and user experience (CX) teams. By building strong relationships, identifying collaboration opportunities, and aligning research frameworks, B2B tech company VMware blurs the lines between CX and UX internally and within the customer’s experience. Shared design principles, personas, and KPIs show how VMware’s CX and UX teams align their work. Schedule an inquiry for further assistance with CX and UX alignment.

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