Summary
Experience design professionals should read this case study to understand the benefits of effective partnership between customer experience (CX) and user experience (CX) teams. By building strong relationships, identifying collaboration opportunities, and aligning research frameworks, B2B tech company VMware blurs the lines between CX and UX internally and within the customer’s experience. Shared design principles, personas, and KPIs show how VMware’s CX and UX teams align their work.
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