Best Practice Report

CX Leaders: Get Funding Or Get Fired!

How To Prove That CX Makes Money And Saves Money For Your Company

May 28th, 2024
Maxie Schmidt, VP, Principal Analyst
Maxie Schmidt VP, Principal Analyst
With contributors:
Martin Gill , Harley Manning , Georgia Caplice , Frank Harris

Summary

Many customer experience (CX) leaders struggle to prove the financial benefits of their projects and justify their positions, especially in times of economic downturn when the pressure to “show value” increases. The result? Underfunded departments and disappearing jobs. This report helps CX leaders create a business case that will resonate with executives — even those who have previously passed on CX because they only see it as a “nice to have.”

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