Summary
Data storytelling’s objective is to drive more and better decision-making about actions that matter to business and customer outcomes. The “data” in data storytelling can be quantitative or qualitative data — or even “information” that serves as evidence for decision-making. And decision-making can range from measuring progress on projects to gaining an understanding of customers to proposing organizational change. Use this report to understand Forrester’s five-step storytelling playbook, and then download the PowerPoint-based template to follow the five steps as you create your story.
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