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CX Leaders: Use The Five-Step Playbook For Data Storytelling To Drive More Decision-Making That Matters

Connect Insights From Data To Strategy And Implementation

August 2nd, 2020
Cinny Little, null
Cinny Little
With contributors:
Srividya Sridharan , Daniel Weber

Summary

Data storytelling’s objective is to drive more and better decision-making about actions that matter to business and customer outcomes. The “data” in data storytelling can be quantitative or qualitative data — or even “information” that serves as evidence for decision-making. And decision-making can range from measuring progress on projects to gaining an understanding of customers to proposing organizational change. Use this report to understand Forrester’s five-step storytelling playbook, and then download the PowerPoint-based template to follow the five steps as you create your story.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.