Trends Report

CX Teams: What They Do, Where They Report, How Big They Are, And How Much They Spend

May 8th, 2017
Samuel Stern, null
Samuel Stern
With contributors:
Harley Manning , William Willsea , Laura Glazer


In May and June of 2016, Forrester fielded a survey to customer experience (CX) professionals across the globe and received hundreds of completed responses detailing what CX professionals are responsible for, where they report in their organizations, how many colleagues they have on their teams, and the size of their budgets. This report summarizes that survey data and analyzes responses from 18 deep-dive interviews that expanded on the insights gained through the survey responses.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.