Data Snapshot

DANA Is Popular Among Generation Z In Indonesia

Two-Thirds Of Indonesian Gen Zers Have Recently Used DANA For Purchases

February 14th, 2023
Meng Liu, Senior Analyst
Meng Liu Senior Analyst
With contributors:
Frederic Giron , Zhi-Ying Barry , Tianchen Feng , Bill Nagel

Digital wallet operator DANA is very popular among Generation Z in Indonesia, two-thirds of whom have used it for recent purchases. Young Indonesians’ high usage of DANA can be attributed to the firm’s youth focus. Many of its promotions are based in gaming and entertainment; for instance, it gives 80% cash back to customers who use it to top up online game purchases. Its CEO’s past experience as a gaming entrepreneur has also helped DANA seamlessly blend its digital payment features into the gaming industry and attract young gamers more effectively.This is a snapshot of Forrester’s data on Indonesian online adults’ interest in digital payments.

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