Dashboard Guidelines: Employee Lifecycle Marketing

Employee lifecycle marketing encompasses four lifecycle phases with distinct goals, activities, and teams involved in each phase. A consistent approach to measurement is important to capture the business value produced by employee lifecycle marketing. For each lifecycle phase, organizations should select dashboard components from the four classes of metrics defined by the Forrester Metrics Spectrum.

Employee marketing and internal communications professionals are dedicated to improving the performance of the workforce to drive long-term business value. By tracking and optimizing each phase of the employee lifecycle, organizations can improve productivity, customer service, and brand advocacy (see The Forrester Employee Lifecycle Marketing Framework). In this report, we explain how to create a dashboard that makes connections between employee lifecycle marketing program execution and business results.