Data Snapshot

Data Digest: European Consumers Do Not Trust Companies To Meet Their Environmental Commitments

November 11th, 2021
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Martin Gill , Melissa Chaudet , Rachel Birrell

Values-based consumers want the organizations they buy from to take a stand on social and environmental issues. Our latest data reveals that 64% of online adults in seven European countries expect companies to take action to fight climate change — but only 34% of them trust that companies will deliver on their public commitments to do so. As trust emerges as a business imperative, it is essential for organizations operating in Europe to focus on becoming sustainable. Read The Future Of Business Is Sustainability to understand the drivers of sustainable transformation and start your journey toward becoming a sustainable business and rebuilding stakeholders’ trust.

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