Decision Tool

Data-Driven Business Role Connections Tool

Build A High-Performing Data-Driven Business

March 25th, 2024
With contributors:
Aaron Katz , Katie Hampton , Fayzan Sabri , Jen Barton


Data-driven businesses (DDBs) must excel in five competencies: strategy, partners/people, practices/processes, data, and platforms/technology. Underemphasizing or deprioritizing any of the five will significantly jeopardize chances to become a more advanced data-driven business. This customizable tool dives into the partners/people part of the success equation, defining 19 major data-driven business roles/personas and showing how these roles interact with each other. Technology and data leaders can use this tool to understand the complex interactions among data-driven business roles.

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