Trends Report

Data-Driven Decision-Making In Consumers' Everyday Lives

A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

April 13th, 2016
AL
Anjali Lai
With contributors:
Reineke Reitsma , Theresa Pappafotopoulos , Xiaotong Duan , Rachel Birrell

Summary

The age of the customer means that individuals have unprecedented amounts of information at their fingertips and new resources to inform every decision. With the constant rise of social media connections, IoT innovation, and digital behavior, the volume and variety of data permeating today's environment will continue to grow. How does this vast amount of data play into individuals' decisions and why? We applied Forrester's Technographics 360 methodology to reveal how individuals seek out data, perceive data-driven decisions, and rely on information to make daily choices.

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