Data Overview Report

Data Insight: Online And Television Multitasking

A Technographics Data Deliverable

May 21st, 2012
GF
Gina Fleming
With contributors:
Nicholas Raushenbush , Reineke Reitsma , Anjali Lai

Summary

The proliferation of mobile and portable Internet-connected devices has made TV multitasking the norm: About four out of five online adults who own a laptop, smartphone, or tablet go online while watching television. TV multitasking offers companies the opportunity to coordinate television content with real-time Internet content accessed via laptop, smartphone, and tablet, but intensity of interaction differs by device.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.