Data Insight: The Uptake Of Smartphones And Video Calling Leads To Cord-Cutting

Home phone service has dipped by 15 percentage points in recent years; at this moment, three in five US online adults still have a home phone. Furthermore, Forrester's North American Technographics® Online Benchmark Recontact Survey, Q3 2012 (US) shows that about one in 10 is likely to cancel their service in the next six months. Home phone ownership is largely driven by age -- for example, only one in three Millennials (consumers ages 24 to 32) still has a home phone -- and at the same time, smartphone ownership has grown dramatically. But it's not just smartphones that are replacing home phones. We found that about a quarter of Millennials without a home phone recently talked to someone using voice-over-Internet or video chat.