Trends Report

Data Literacy Matters To Your Company’s Success

Implement A Formal Program To Accelerate Your Journey To An Insights-Driven Business

March 20th, 2023
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Aaron Katz , Martha Bennett , Jeremy Vale , Evan Megan , Jen Barton

Summary

The need to become insights driven is universally recognized, but organizations struggle to improve the use of data insights for decision-making that matters. The problem is not data availability or tools but lack of skills to use the tools and the data to drive business outcomes. Technology executives are creating data literacy programs to bridge this gap. These programs must be comprehensive, companywide efforts with executive support, strategic goals, and established metrics. Goals should include basic data awareness, deeper understanding of insights, how to connect insights to decision-making, continued training of experts, and scaling skills across the organization.

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