Trends Report

Data Management Excellence Propels Big Data Benefits

Leading Chinese Companies Are Using Big Data To Deliver Customer Value

March 28th, 2016
With contributors:
Michele Goetz , Alex Cullen , Michael Barnes , Travis Wu , Alice Ma , Bill Nagel


While many enterprise architecture (EA) professionals and technology management leaders have already kicked off big data initiatives, many lack a strategic approach to continuously generating customer insights and accelerating digital transformation. This report analyzes how to use data management to improve big data capabilities, introduces sample open source technologies and vendor solutions, and provides real-world examples from China to show EA pros how adopting these technologies enables digital business and improves the customer experience.

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