Trend Report

Data Management Excellence Propels Big Data Benefits

Leading Chinese Companies Are Using Big Data To Deliver Customer Value

 and  six contributors
Mar 28, 2016

Summary

While many enterprise architecture (EA) professionals and technology management leaders have already kicked off big data initiatives, many lack a strategic approach to continuously generating customer insights and accelerating digital transformation. This report analyzes how to use data management to improve big data capabilities, introduces sample open source technologies and vendor solutions, and provides real-world examples from China to show EA pros how adopting these technologies enables digital business and improves the customer experience.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).