Summary
Data recasts how we understand and (ultimately) respond to customers, drives insights, and paves the path to automation. Data is transforming the way software vendors and enterprise customers are investing in the digital experience (DX) vision on four paths: customer data to engage contextually; content metadata to enable reusable, dynamic experiences; transactional data to serve as the path to self-service; and real-time triggers to anticipate the next stage in a journey.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).