Trends Report

Data Must Be Core To The DX Stack To Scale

November 18th, 2019

Summary

Data recasts how we understand and (ultimately) respond to customers, drives insights, and paves the path to automation. Data is transforming the way software vendors and enterprise customers are investing in the digital experience (DX) vision on four paths: customer data to engage contextually; content metadata to enable reusable, dynamic experiences; transactional data to serve as the path to self-service; and real-time triggers to anticipate the next stage in a journey.

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