Predictions Report

Data Security Predictions For 2010

Grading Last Year's Predictions, Plus Five Trends For Next Year

December 2nd, 2009
With contributors:
Alexander Crumb , Alissa Dill , Robert Whiteley III


Despite a widespread economic recession, data security remained surprisingly resistant to enterprise budget pressures in 2009. To help clients understand this fast-paced market, we predicted six major data security trends entering 2009. So how'd we do? We got two right, two wrong, and two too close to tell. As expected, enterprises purchased more data leak prevention (DLP) software. They increased their full disk encryption rollouts — but not as quickly as we predicted. We were too optimistic about client virtualization adoption, and it is too early to tell if entitlements will become a CEO-level concern. Heading into 2010, we are predicting five new data security trends: 1) Enterprises will keep their data security budgets relatively flat; 2) market penetration for DLP tools will increase even as prices fall by half; 3) cloud data security concerns will begin to dissipate; 4) full disk encryption will continue its steady march into the enterprise, spurred on by breach disclosure laws; and 5) enterprises will give enterprise rights management (ERM) software a second look as an enforcement option coupled with DLP.

Want to read the full report?

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.