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Data Storytelling: Use This Five-Step Playbook To Drive Decision-Making With The Human Picture

Connect Insights From Data To Strategy And Implementation

Cinny Little
 and  four contributors
Aug 02, 2021

Summary

Data about customers and the insights derived from it only creates value when organizations act on it. Data storytelling’s objective is to drive more and better decision-making about actions that matter based on data. The data can be quantitative or qualitative or “information” that supports decision-making about customer actions, values, behaviors, motivations, preferences, and information sources. The decision-making can range from changing budget allocation to redesigning a customer interaction to applying customer insight to guide innovation. Use this report to understand Forrester’s five-step playbook for storytelling, then download and use the PowerPoint-based template to create your story.

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