Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 1

Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations. Consumers want brands to engage with them on the platform of their choice; the explosive growth in smartphone adoption in India means that this trend will only grow stronger over the next five years. To be able to serve customers on mobile platforms, eBusiness and channel strategy professionals must first understand their behaviors, attitudes, and preferences. This report — the first in a five-part series on the preferences and behaviors of smartphone consumers in India — focuses on the smartphone operating system (OS) preferences of males and females. eBusiness pros can use this information to prioritize application design and development across different mobile OSes.