Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 3

Today's consumers increasingly use smartphones for a variety of activities including social networking, researching and buying products online, and communicating via digital platforms like WhatsApp. This is the mobile mind shift — and it's rapidly changing customer expectations. Consumers want brands to engage with them on the platform of their choice; the explosive growth in smartphone adoption in India means that this trend will only grow stronger over the next five years. To be able to serve customers on mobile platforms, eBusiness and channel strategy professionals must first understand their behaviors, attitudes, and preferences. This report — the third in a five-part series on the preferences and behaviors of smartphone consumers in India — focuses on how people use their smartphones. eBusiness pros can use this information to design an engagement strategy that suits the ways your target customers use their smartphones.