Decoding The Behavior Of Indian IT Security Buyers

IT security investments have increased over the past two to three years in India, and security budgets continue to grow. However, Forrester believes that a significant portion of security spending is misdirected and, in some extreme cases, completely wasted on solutions that do not address organizations' real needs. The reasons for this misappropriated spending range from an organization's lack of awareness of its requirements to vendors' biased objectives and motives. And the IT security landscape will only grow more complex and competitive, creating even more confusion among Indian organizations. To succeed in this immature market, vendors must tailor their solutions and go-to-market approaches to different organizational profiles and behaviors.