Vision Report

Define Your Partner Engagement Strategy To Achieve Partner Ecosystem Success

A Comprehensive Approach To Partner Engagement Protects Partner Mindshare And Loyalty

February 8th, 2023
Kathy Contreras, VP, Principal Analyst
Kathy Contreras VP, Principal Analyst
With contributors:
Maria Chien , Kiri Bartels , Arianne Burnette

Summary

High-performing B2B partner ecosystem and channel organizations understand that developing partner programs, processes, and systems does not guarantee success. With multiple suppliers vying for partner attention, those that lack a defined engagement strategy risk losing partner mindshare and compromising partner satisfaction, which are essential to long-term success. Partner ecosystem marketing leaders must establish comprehensive engagement strategies to maximize partner mindshare and deliver exceptional partner experience. In this report, we explore the requirements, frameworks, and considerations for achieving engagement excellence across the partner ecosystem.

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