Defining A Social Media Marketing Approach In Regulated Environments

Marketers in regulated environments (e.g., pharmaceutical manufacturing, insurance) face stringent requirements, and their social media programs may need to adhere to complex guidelines. Because the risks are higher in regulated industries (e.g., censure by government entities), marketers in healthcare and financial services must clearly align their social media programs with regulatory guidelines and the organization’s level of acceptable business risk. In this report, we review three management requirements for marketers and their legal, regulatory, and compliance departments to follow in order to effectively operate a social media marketing program in a regulated environment.