Summary
While B2B organizations invest heavily in brand to influence buyers, it’s often a blind spot for measurement and insight. Share-of-voice metrics are widely available, commonly used, and often misunderstood tools for evaluating the success of brand efforts. Standardizing on a set of meaningful share-of-voice metrics enables an organization to capture ongoing insight and optimize brand investments. In this report, we define share of voice and the data inputs required to calculate a relevant B2B share-of-voice metric.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).