Best Practice Report

Defining Functional Technology Requirements: A Process View

January 1st, 2018


Marketing, sales, and product teams run on processes — e.g., lead management, content production, campaign execution — that require the organization to be equipped with the right technology to get the job done. When considering acquiring or enhancing technology to improve capabilities and deliver better results, decision-makers must understand these processes to define functional requirements. In this report, we describe five steps that operations and technology leaders can use to analyze processes and ensure that new or enhanced technologies fit optimal workflows and deliver desired results.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.