Summary
In the realm of B2B organizations, CMOs and other marketing leaders must develop team charters to delineate roles and responsibilities, establish team objectives, and identify key performance indicators. Team charters bring clarity to the purposes served by functions as well as individual roles. In this report, we introduce a template for marketing team charters, which are a key deliverable within the third pillar (concept) of Forrester’s Eight Cs of Effective Organizational Design (see Eight Cs Of Effective Organizational Design: Concept).
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