Defining Marketing Team Charters

May 10th, 2018

Jennifer Ross

Summary

In the realm of B2B organizations, CMOs and other marketing leaders must develop team charters to delineate roles and responsibilities, establish team objectives, and identify key performance indicators. Team charters bring clarity to the purposes served by functions as well as individual roles. In this report, we introduce a template for marketing team charters, which are a key deliverable within the third pillar (concept) of Forrester’s Eight Cs of Effective Organizational Design (see Eight Cs Of Effective Organizational Design: Concept).

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