Defining Partner Types And Partner Business Models

December 7th, 2020

Summary

Many B2B organizations include multiple partner types in their channel ecosystem. As a critical part of creating a comprehensive channel marketing strategy, channel marketers must first define the unique business model of each partner or classification type within the supplier’s channel ecosystem. Channel partners must be differentiated on the basis of what they do rather than what they are called. Therefore, partners must be defined on the basis of their partnership type or business model. In this report, we detail how channel marketing organizations can define and document the business models of the partners within their channel ecosystem.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.