Best Practice Report

Defining the Situation: A First Step to Solving Product Conundrums

March 28th, 2019
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director
With contributor:
Jeff Lash

Summary

When attempting to solve business problems, product management leaders and product managers often jump into problem-solving mode and proceed with the first possible solution before they understand the problem. In most cases, however, the first solution to a product-related problem — or opportunity — is rarely the best, and a deeper analysis yields a better solution and saves time. In this report, we present a template product managers and product leaders can use to define product issues from internal and external perspectives so they can identify appropriate solutions.

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