Defining the Situation: A First Step to Solving Product Conundrums

When attempting to solve business problems, product management leaders and product managers often jump into problem-solving mode and proceed with the first possible solution before they understand the problem. In most cases, however, the first solution to a product-related problem — or opportunity — is rarely the best, and a deeper analysis yields a better solution and saves time. In this report, we present a template product managers and product leaders can use to define product issues from internal and external perspectives so they can identify appropriate solutions.