Best Practice Report

Deliver The Metrics That Matter With The Objectives And Key Results Framework

August 2nd, 2021
Cinny Little, null
Cinny Little
With contributors:
Margo Visitacion , Gene Leganza , Chandler Hennig , Karsten Monteverde


Firms must transform into insights-driven businesses to remain competitive. Insights-driven businesses use data for insights that are always actionable. Technology executives should use the time-tested objectives and key results (OKRs) framework to help them align with business teams on the metrics that matter. Data-to-insights teams align on OKRs with the business areas they work with, such as marketing, sales, digital, product management, customer experience (CX), and customer support. Read this report to learn how to explicitly connect data and insights to the business outcomes that matter.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.