Summary
Consumers have an appetite for rich media, and the amount of content out there is exploding in an attempt to satisfy them. Unfortunately, the bandwidth available to your creative team is static and insufficient to support the creation of a myriad of options. Making matters worse, consumers lose patience when experiences are slow to render or play. Application development and delivery (AD&D) professionals need to understand when and how to optimize rich media to create digital experiences that will enable their creative counterparts and delight customers.
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