Trends Report

Delivering Software For Customer Obsession

Build-Or-Buy Is Now Build-Compose-Outsource-Or-Buy

July 1st, 2016
Christopher Mines, null
Christopher Mines
Duncan Jones, null
Duncan Jones
With contributors:
Sharyn Leaver , John Rymer , Ryan Trafton , Ian McPherson , Anna Berman


Customer-obsessed organizations need great software to differentiate themselves from their competitors. But where to find that great software? What combination of buy, reuse, assemble, and build-from-scratch is appropriate to create a portfolio of software that supports a customer-obsessed operating model? This report details a modern approach to sourcing software, and details best practices CIOs should adopt when implementing that approach.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.