Demand Creation in France

January 1st, 2018

Summary

When planning campaigns, organizations select tactics (offer/delivery pairings) and combine them to drive engagement with target prospects. The European Demand Creation Study was designed to help clients understand the tactics, tools and teams driving B2B demand creation in Europe. Each page of this report lists the specific question asked in the survey, then provides guidance for data interpretation and discusses the implications of the data.

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