Summary
For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their operations with little more than spreadsheets, simple accounting software, and email. The SMB tech adoption profile of today looks quite different — SMBs are aggressively adopting software previously thought to be exclusive to the enterprise market, including such categories as business intelligence (BI), collaboration, and even unified communications (UC) software. The credit crunch tempers growth somewhat, but not competition: Tech marketers must get their SMB market value propositions right.
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