Summary
Demand marketing program design and activation involves planning, design, execution, measurement and diagnostics to activate, validate or accelerate demand. Understanding the business requirements for program design and activation enables demand marketing leaders to meet these requirements with people, processes and technologies. Supporting technologies and service providers must be evaluated according to their ability to support these business requirements.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).