Demand Marketing Range of Responsibilities Assessment Tool

B2B demand marketing functions can assume a range of responsibilities, so marketing must determine which capabilities are necessary to shape the function appropriately. The Demand Marketing Range of Responsibilities Assessment Tool provides a structured approach to assessing an organization’s ability to execute the various activities associated with each priority in the Demand Marketing Range of Responsibilities Model. Results are displayed in three charts that allow users to identify the specific priorities and areas of responsibility in which their organization is less proficient and that should be prioritized for improvement.