Best Practice Report

Demand Unit Waterfall™ Qualified, Pipeline, And Closed Stages: Business Requirements

October 26th, 2020


Today's B2B buying decisions are either made or influenced by a team, committee, or buying group. When looking to measure, monitor, and manage revenue, the marketing, product, and sales teams must align on the adoption of buying groups and the Demand Unit Waterfall. Understanding the business requirements for implementing buying groups enables B2B leaders to achieve these requirements with people, processes, and technologies.

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