Best Practice Report

Democratize Experience Research: How To Scale Your Research Practice By Enlisting Nonresearchers

August 2nd, 2021
With contributors:
David Truog , Amelia Nickels , Shayna Neuburg


As appetite for customer understanding grows, many experience research teams grapple with challenges when scaling up to meet the demand. Even in organizations with mature, sizable teams, there are always more research questions than there are professional researchers to support them. To address this challenge, research teams are increasingly adopting democratization strategies: extending responsibility for some aspects of the research process to colleagues who aren’t research pros — and upskilling them accordingly. In this report, learn how democratization helps research teams increase their influence and invest more time in addressing questions that shape product and business strategy.

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